"If you don't take yourself seriously, no one else will either"

This statement came to my mind yesterday after I had a conversation with someone about my coaching business. The conversation doesn't matter, but the realization is huge. I've officially been in business for a year now, and I've spent a lot of that time convincing myself that I'm in business.

I've been playing small. Half-assed. Not fully committed. But at some point in the last month I took the plunge. After a year of making mistakes, seeing some success, and tons of learning, I'm ready to go all in.

But I need to live this statement, and take myself seriously. I can't dabble in coaching. I can't hedge. I want to keep having fun, but I need to be dead serious about who I am, what I'm doing, and what I want to achieve.

First step: telling people what my time is worth in dollars and not flinching when they don't agree. I've done my research. I've done my gut checks. I know my worth. The people who don't value what I bring aren't bad people, they're just not my clients.

Where in your own life can you go all in? What would be different if you did?