"Every new beginning comes from some other beginning's end." "Closing Time" by Semisonic
I'm excited to tell you that I'm going to be starting a new full-time job in February as a consultant with Cenera. Stepping into a full-time role means that I'll be scaling back the type of work I do through my own company. I'll still be teaching yoga and hosting retreats through Aeracura, but I'll be doing HR and coaching work with Cenera.
It was a big decision to start my own business, and now it's a big decision to move forward in a different way. In the course of making this choice, I reflected on some of the things I've learned as an entrepreneur.
If you don’t ask you don’t get. The worst that can happen is that they say no, or ignore you. The best outcome is that a door opens to a new opportunity.
Consistency is key. You have to keep marketing, networking, doing good work, and learning, even if it seems futile. Many times a new client would say to me, "I've been reading your stuff on LinkedIn for months."
Know your audience – it’s ok to niche down. You will never be all things to all people. Pick your target market and focus on them. Read "This is Marketing" by Seth Godin for more on this.
Take yourself seriously. Don't downplay your work, your business, or your worth. Show up. Dress for success. Be the person your marketing materials say you are.
Surround yourself with people who lift you up. Read good books. Get a mastermind group. Find a guru and follow them (for me, Lisa Larter). Don't fall into negativity or complaining.
Life is just a series of experiments – not failures. We think that life should be this smooth progression upward, but it's actually just a series of experiences. Don't get caught up in what it looks like. Every experience has value.
Being an entrepreneur was challenging and exhilarating, and I'm so glad I had the opportunity to experience it. Now I'm excited to see what comes next.
"Don't ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is people who have come alive." Howard Thurman